Mr. Morehouse spoke on September 25 (8:30am – 10:30am) at the TechInSA Conference, which was held at the Precinct Conference Centre, Thebarton, Adelaide, Australia. Topics included developing strategies for the protection of your valuable intellectual property (IP) in the international markets, which is an important business focus. Mr. Morehouse also discussed how aligning your IP strategy with the competitive advantages of your product/service underpins the success and sustainability of your business.